RESUME
About
As an accomplished Art Director with a versatile portfolio, I have consistently delivered world-class creative and branding content across various channels. I have a deep understanding of visual hierarchy, typography, and modern design aesthetics. My keen eye for detail and strong organizational skills ensure that all projects are delivered on time, within budget, and aligned with brand guidelines.
Throughout my career, I have led creative teams and fostered positive collaboration with designers, project managers, and brand partners. I have a proven track record of mentoring and providing constructive feedback to associate-level members, driving their professional growth while maintaining a high standard of creative excellence. I have dedicated a significant part of my career to start-up development and truly love establishing processes and building team cohesion.
My experience encompasses managing a broad range of design projects, including web assets, social media campaigns, email templates, print materials, video production, and advanced image editing. I am well-versed in Adobe Creative Cloud and possess a strong grasp of UX/UI principles. Additionally, my strategic thinking and problem-solving abilities enable me to provide innovative solutions that elevate brands and drive results.
WORK EXPERIENCE
Freelance Art & Production director
DEC 2017 - PRESENT
I have worked as a freelancer across many industries as well as continuous work with former clients. I am able to jump in on various aspects of design process creative director and pitching campaigns, art directing and designing full suites of 360 assets, including OOH, print, POS, banners, emails, websites, retouching as well as filming and editing video and photography content. I have a passion for production and development and love developing branding systems and workflows to maximize consistency.
THE GOFOLIO
Creative Director – FEBRUARY 2023 - PRESENT
I created the branding and design for the website and app and collaborated closely with our CTO and founder to bring our financial tech app to life, focusing on user-friendly UX/UI design. The Gofolio offers comprehensive portfolio analytics and historical calculations, targeting Institutional, Professional, and Retail markets. My work has been instrumental in bringing The Gofolio from concept to a polished, market-ready product, poised to impact the financial technology sector significantly.
GHOST TEQUILA
Creative Director – DECEMBER 2021 - JULY 23
As the sole creative, I managed all photography, copy, print, digital, and video production and creation. Launched an awareness campaign focused on Digital Media, OOH, supported over 120k tasting events in addition to Major Event Influencing, and Press Initiatives. We also added 10x more influencers which lead to the highest engagement ratings compared to competitors. Overall we saw 350% more brand impressions and 200% growth in revenue. Also helped launch the brand in all 50 states as well as 30+ countries. Maximized very small budgets for Point of Sale items by finding international vendors allowing the sales team to increase awareness by up to 500%.
RAPP
RPM
Senior Art Director – APRIL 2017- NOVEMBER 2021
Launched videos that have racked up 7.4 million views and growing social media fan bases. Drove an 18% spike in website traffic with select broadcast media buys. Increased ticket sales by 17% for Chicago, giving the show its two highest-grossing seasons in its 22-year history. Grew the creative department from 1 person to a fluctuating creative team of 8-13. I have also extensively managed freelance and recruiting resources and junior growth development. Created key art and campaign development from the initial launch of a show throughout the life span of the show. Pitched branding, website design, digital media, print campaigns, directed photo and video content from storyboard through final release, and oversaw final video editing, motion graphics development, retouching, and color correction.
Production Studio Manager & Senior Designer – APRIL 2015 - AUGUST 2016
Managed production in a high volume direct mail agency managing production needs for 200,000 - 32 million pieces of direct mail pieces per month and have managed delivery of up to 1000 pieces of collateral for Time Warner Cable, SAP, Viagra, HARVONI, Sovaldi and EPCLUSA. Improved submission errors by 4.5% in under one year with commendations from the print vendors, FDA, PRC and clients. Mentored junior talent. Also responsible for creating or sourcing or creating hard copy mock-ups for all packages.
Location
25-41 22nd St.
Apt 1
Astoria, NY 11102
Contact
info@alishareyna.com
419-705-6364